2025-03 → present
ACTIVE
ENTRY_01
Strategy & Product Architect / Builder @ Dooor AI
Lead product strategy and architecture at an enterprise AI company built on proprietary primitives (a domain-specific vector store and a privacy-preserving compute layer) for heavy industry, infrastructure, and regulated verticals. Drive enterprise discovery: investigate client operations, map business rules, and pilot solutions that deliver true ROI within 3-month windows. Own roadmap, OKRs, squads, and forward engineering of new delivery formats.
- Designed the technical and economic architecture for a privacy-native deep-tech infrastructure where confidentiality and auditability are core to the platform, not features bolted on.
- Architected a verification platform anchored in Brazilian regulation (Lei Felca), using a plugin model that lets operators meet compliance without rebuilding their stack.
- Leading product strategy for a universal industrial materials intelligence platform, addressing a global, growing demand for AI-native solutions where privacy and auditability are foundational, defying the ERP ecosystem.
2024-02 → 2025-03
CLOSED
ENTRY_02
Head of Operations @ Samba Estudios
Built the operational backbone of a Brazilian tabletop game studio, leading organizational modeling, revenue vectors, supply chain, product portfolio, international licensing, and institutional governance.
- Signed distribution deals with Brazil's leading publishers (Galápagos, COPAG) in year one.
- Closed studio partnerships in Japan, South Korea, Canada, and the US.
- Built and accelerated a 15-title pipeline, licensing across Brazil, Asia, and North America.
2021-06 → 2024-02
CLOSED
ENTRY_03
Founder & Consultant @ Kult.co
Independent consultancy structuring projects, branding, experience, communication, marketing, and business hacking for early-stage and corporate clients.
- Selected clients: N1.AG, Eletrobras, Gringo, Energinn, Dannemann, EcoNew, Fractal Metaverse, Protium Dynamics, Agência EGD, LemonCG, Strelo.
2023-05 → 2023-09
CLOSED
ENTRY_04
Innovation Program Leader @ The Bakery (at Vale)
Led innovation programs for Vale focused on R&D, strategic planning, change management, and executive engagement to accelerate complex global mining initiatives.
- Structured the governance and project pipeline of Vale's innovation management area.
- Designed change-management cadences to compress time-to-market on global mining R&D.
2019-03 → 2023-02
EXITED
ENTRY_05
Founder & Investor @ Mimo Pipocas
End-to-end founder of Brazil's first "affective popcorn" brand, leading market research, naming, visual identity, packaging, supplier development, logistics, brand guidelines, content, social channels, CRM, financial modeling, art direction, and operations.
- Successful exit in 2023 via sale of my equity stake to remaining shareholders.
2018-10 → 2021-03
CLOSED
ENTRY_06
Head of Digital @ RIOgaleão · Rio de Janeiro Int'l Airport
Bridged RIOgaleão with the tourism trade and the broader airline ecosystem, using digital channels, partnerships, and commercial campaigns to grow destination awareness and route occupancy. Owned digital P&L and CAPEX management for the airport's transformation projects.
- Launched Brazil's first airport e-commerce, navigating a highly regulated environment.
- Anchored crisis communications during COVID-19, leading to RIOgaleão becoming the first Brazilian airport with the WTTC Safe Travels seal.
- Led the digital marketing campaign behind Brazil's first low-cost airline operations, helping push domestic fares down by 23%.
- Marquee partnerships: baptized the Brazilian National Team plane in green and yellow for the 2018 FIFA World Cup, and secured Rock in Rio's official airport designation.
- Top 3 LinkedIn Talent Awards 2019 (Best Employer Brand), the airport's first year on the platform.
2016-10 → 2018-10
CLOSED
ENTRY_07
Senior Digital Analyst @ RIOgaleão
Led content strategy, monitoring, customer service, and the evolution of proprietary digital channels in synergy with marketing agencies, government, brands, airlines, and the broader airport ecosystem to drive operational efficiency and commercial revenue.
- Marketing focal point in repositioning Rio de Janeiro as a top-tier global destination.
- Led the Spotter Days program, the best-rated community engagement events in Brazilian aviation.
- Brought RIOgaleão to the highest Facebook engagement ratio among airports worldwide during the platform's pre-2018 era (Facebook's own benchmark), supporting airline load factor through a critical phase of the business plan.
2014-08 → 2016-09
CLOSED
ENTRY_08
Branding & Marketing Analyst @ RIOgaleão
Worked hands-on with federal agencies, the EPC contractor, and ecosystem partners to roll out RIOgaleão's new visual identity end-to-end across on/offline assets, signage, place-branding, and shareholder/regulator communications, through one of the most demanding operational expansions in Brazilian aviation.
- Co-created the design system and branding rollout of a R$20B airport ecosystem, the foundation of the wayfinding and place-branding programs that followed.
- Key role in the wayfinding & signage program for Rio 2016, alongside ICON and MSD.
- Earned public commendation from Michael Payne (former Head of Marketing at the IOC and F1 Group) on the Rio 2016 passenger experience.
2013-09 → 2014-08
CLOSED
ENTRY_09
Marketing Analyst @ Braskem
Marketing focal point for Innovation & Technology at Braskem (Americas' largest petrochemical company) and its Quantiq business unit, one of Brazil's largest chemical distributors. Designed strategic and tactical marketing plans across institutional, partner, and innovation agendas.
- Coordinated Braskem's activations during the 2014 FIFA World Cup in Rio.
- Branded and launched Rede ACV, Brazil's largest lifecycle assessment & circular economy network, anchored by 3M, BASF, Raízen, and Suzano.
- Delivered 80+ strategic events, fairs, and partner meetings, anchoring Braskem's institutional and innovation agenda across Brazil.
- Built partner programs with the São Paulo State Government and FINEP.
2012-04 → 2013-07
CLOSED
ENTRY_10
Marketing & Comms Analyst @ Odebrecht (now Novonor)
Designed and shipped the digital communications backbone of Odebrecht Energia: corporate website, governance portal, and stakeholder communication platform. Led the daily marketing and internal communication routines, plus the visual-identity rollout across company assets, connecting executive leadership with government, shareholders, and the broader workforce.
- Structured internal communication channels engaging 40,000+ team members across offices, construction sites, and renewable-energy plants throughout Brazil.
- Produced executive-grade materials for government, shareholders, and society.
2011-02 → 2012-04
CLOSED
ENTRY_11
UX Designer @ Affero
UX/UI lead for Izzui, Brazil's first social-network-based learning platform. Drove the evolution of learning, management, and backlog-prioritization systems with the development team.
2010-05 → 2011-01
CLOSED
ENTRY_12
UI Designer @ Sirius Interativa
Designed digital interfaces and graphic materials for clients including Johnson & Johnson, Odebrecht, Souza Cruz, Fundação Roberto Marinho, FGV, and Eternit.