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PEDRO
BANDEIRA

Product | Strategy | AI & Privacy Architecture | Branding | UX/UI | Futures Thinking | Innovation | Intrapreneurship
▸ phone +55 (21) 99555-3335
▸ linkedin in/peterflag
▸ base Rio de Janeiro · BR
$ cat professional_bio.md
// Summary
Product and strategy leader with 15+ years bridging design, branding, technology, and futures thinking to drive innovation in complex enterprise environments. I combine a creative foundation (industrial design, branding, UX/UI) with executive operational depth (P&L, governance, partnerships, regulatory compliance) and a sharp futures lens. My work currently focuses on AI governance, post-agile delivery methods, privacy-first applications, and complex incentive systems, turning emerging frontiers into competitive advantage for organizations operating under uncertainty.
"If you don't think about your future, someone else will."
$ tail -f experience.log

Strategy & Product Architect / Builder @ Dooor AI

Lead product strategy and architecture at an enterprise AI company built on proprietary primitives (a domain-specific vector store and a privacy-preserving compute layer) for heavy industry, infrastructure, and regulated verticals. Drive enterprise discovery: investigate client operations, map business rules, and pilot solutions that deliver true ROI within 3-month windows. Own roadmap, OKRs, squads, and forward engineering of new delivery formats.

  • Designed the technical and economic architecture for a privacy-native deep-tech infrastructure where confidentiality and auditability are core to the platform, not features bolted on.
  • Architected a verification platform anchored in Brazilian regulation (Lei Felca), using a plugin model that lets operators meet compliance without rebuilding their stack.
  • Leading product strategy for a universal industrial materials intelligence platform, addressing a global, growing demand for AI-native solutions where privacy and auditability are foundational, defying the ERP ecosystem.

Head of Operations @ Samba Estudios

Built the operational backbone of a Brazilian tabletop game studio, leading organizational modeling, revenue vectors, supply chain, product portfolio, international licensing, and institutional governance.

  • Signed distribution deals with Brazil's leading publishers (Galápagos, COPAG) in year one.
  • Closed studio partnerships in Japan, South Korea, Canada, and the US.
  • Built and accelerated a 15-title pipeline, licensing across Brazil, Asia, and North America.

Founder & Consultant @ Kult.co

Independent consultancy structuring projects, branding, experience, communication, marketing, and business hacking for early-stage and corporate clients.

  • Selected clients: N1.AG, Eletrobras, Gringo, Energinn, Dannemann, EcoNew, Fractal Metaverse, Protium Dynamics, Agência EGD, LemonCG, Strelo.

Innovation Program Leader @ The Bakery (at Vale)

Led innovation programs for Vale focused on R&D, strategic planning, change management, and executive engagement to accelerate complex global mining initiatives.

  • Structured the governance and project pipeline of Vale's innovation management area.
  • Designed change-management cadences to compress time-to-market on global mining R&D.

Founder & Investor @ Mimo Pipocas

End-to-end founder of Brazil's first "affective popcorn" brand, leading market research, naming, visual identity, packaging, supplier development, logistics, brand guidelines, content, social channels, CRM, financial modeling, art direction, and operations.

  • Successful exit in 2023 via sale of my equity stake to remaining shareholders.

Head of Digital @ RIOgaleão · Rio de Janeiro Int'l Airport

Bridged RIOgaleão with the tourism trade and the broader airline ecosystem, using digital channels, partnerships, and commercial campaigns to grow destination awareness and route occupancy. Owned digital P&L and CAPEX management for the airport's transformation projects.

  • Launched Brazil's first airport e-commerce, navigating a highly regulated environment.
  • Anchored crisis communications during COVID-19, leading to RIOgaleão becoming the first Brazilian airport with the WTTC Safe Travels seal.
  • Led the digital marketing campaign behind Brazil's first low-cost airline operations, helping push domestic fares down by 23%.
  • Marquee partnerships: baptized the Brazilian National Team plane in green and yellow for the 2018 FIFA World Cup, and secured Rock in Rio's official airport designation.
  • Top 3 LinkedIn Talent Awards 2019 (Best Employer Brand), the airport's first year on the platform.

Senior Digital Analyst @ RIOgaleão

Led content strategy, monitoring, customer service, and the evolution of proprietary digital channels in synergy with marketing agencies, government, brands, airlines, and the broader airport ecosystem to drive operational efficiency and commercial revenue.

  • Marketing focal point in repositioning Rio de Janeiro as a top-tier global destination.
  • Led the Spotter Days program, the best-rated community engagement events in Brazilian aviation.
  • Brought RIOgaleão to the highest Facebook engagement ratio among airports worldwide during the platform's pre-2018 era (Facebook's own benchmark), supporting airline load factor through a critical phase of the business plan.

Branding & Marketing Analyst @ RIOgaleão

Worked hands-on with federal agencies, the EPC contractor, and ecosystem partners to roll out RIOgaleão's new visual identity end-to-end across on/offline assets, signage, place-branding, and shareholder/regulator communications, through one of the most demanding operational expansions in Brazilian aviation.

  • Co-created the design system and branding rollout of a R$20B airport ecosystem, the foundation of the wayfinding and place-branding programs that followed.
  • Key role in the wayfinding & signage program for Rio 2016, alongside ICON and MSD.
  • Earned public commendation from Michael Payne (former Head of Marketing at the IOC and F1 Group) on the Rio 2016 passenger experience.

Marketing Analyst @ Braskem

Marketing focal point for Innovation & Technology at Braskem (Americas' largest petrochemical company) and its Quantiq business unit, one of Brazil's largest chemical distributors. Designed strategic and tactical marketing plans across institutional, partner, and innovation agendas.

  • Coordinated Braskem's activations during the 2014 FIFA World Cup in Rio.
  • Branded and launched Rede ACV, Brazil's largest lifecycle assessment & circular economy network, anchored by 3M, BASF, Raízen, and Suzano.
  • Delivered 80+ strategic events, fairs, and partner meetings, anchoring Braskem's institutional and innovation agenda across Brazil.
  • Built partner programs with the São Paulo State Government and FINEP.

Marketing & Comms Analyst @ Odebrecht (now Novonor)

Designed and shipped the digital communications backbone of Odebrecht Energia: corporate website, governance portal, and stakeholder communication platform. Led the daily marketing and internal communication routines, plus the visual-identity rollout across company assets, connecting executive leadership with government, shareholders, and the broader workforce.

  • Structured internal communication channels engaging 40,000+ team members across offices, construction sites, and renewable-energy plants throughout Brazil.
  • Produced executive-grade materials for government, shareholders, and society.

UX Designer @ Affero

UX/UI lead for Izzui, Brazil's first social-network-based learning platform. Drove the evolution of learning, management, and backlog-prioritization systems with the development team.

UI Designer @ Sirius Interativa

Designed digital interfaces and graphic materials for clients including Johnson & Johnson, Odebrecht, Souza Cruz, Fundação Roberto Marinho, FGV, and Eternit.

$ cat education.md
2014 — 2016
Post-graduation in Business Management & Marketing // ESPM-RJ
2016
Trainee — Concession Manager (Jovem Investidor) // Odebrecht TransPort · Novonor
2005 — 2009
B.A. Industrial Design — Visual Communication // PUC-Rio
1999 — 2003
Advanced English Course // BRASAS
$ cat certifications.md
Jul — Dec 2024
The Creative Process // Charles Watson · EAV Parque Lage
Advanced creative-performance workshop integrating contemporary art, design, music, business, genetics, neo-Darwinism, neuroscience, and stand-up comedy.
Sep — Nov 2021
Futuros Presentes — Futures Design Applied to Business // Hyper Island
Oct 2020 — Mar 2021
3 Waves of Impact Methodology — Certification // Aerolito
First cohort. Methodology to identify and categorize "objects of tomorrow" (behavioral, technological, scientific, and business-model shifts) to build post-emergent perspectives and competitive advantage.
Aug — Oct 2019
Friends of Tomorrow // Aerolito
Technology, science, culture, futures lenses, post-digital revolutions, and new business models as transversal disruption vectors.
Jan — Mar 2019
AWS Lean Enterprise Journey Framework // Amazon Web Services
Acceleration and innovation program in partnership with RIOgaleão and Changi Airports.
Nov 2018
Experience Design — Immersive Training // KAOSPILOT
Nov 2018
Digital Transformation Program (with IBM and Raja Valley) // Fundação Dom Cabral
$ cat awards.md
Apr 2021
Report — 50 Objects of Tomorrow // Aerolito
Collaborative report by Aerolito featuring 50 "objects of tomorrow" extracted from the capstone projects of the first cohort certified in the 3 Waves of Impact methodology.
Nov 2019
Top 3 — Best Employer Brand // LinkedIn Talent Awards
RIOgaleão was a finalist in its first year on the platform.
$ run timeline.exe --range 2003-2026
Role
Learning
Recognition
Milestone
2026 // active
Designed privacy-native deep-tech infrastructure · technical & economic architecture
Architected verification platform · anchored in Brazilian regulation (Lei Felca)
Industrial materials intelligence platform · defying the ERP ecosystem
2025
The Creative Process · Charles Watson (EAV Parque Lage)
Samba's 15-title pipeline · Brazilian distribution (Galápagos · COPAG) · international licensing (JP · KR · CA · US)
Strategy & Product Architect / Builder · Dooor AI
2024
Head of Operations · Samba Estudios
2023
Successful exit from Mimo Pipocas via sale of equity stake
Innovation Lead · Vale (via The Bakery)
2022
Kult.co projects: branding & product strategy for N1.AG, Eletrobras, Gringo, Energinn, Dannemann and others
2021
Hyper Island · Futures Design
Aerolito · 3 Waves of Impact (first cohort)
Founder & Consultant · Kult.co
2020
Brazil's first airport e-commerce
First Brazilian airport with WTTC Safe Travels seal
Aerolito · Friends of Tomorrow
2019
Brazil's first low-cost airline campaign · -23% fares
Rock in Rio's official airport · partnership
Top 3 LinkedIn Talent Awards · Best Employer Brand
AWS Lean Enterprise Journey
Founder & Investor · Mimo Pipocas · Brazil's first affective popcorn brand
2018
Baptized the Brazilian National Team plane in green and yellow · 2018 FIFA World Cup
KAOSPILOT · Experience Design
Fundação Dom Cabral / IBM · Digital Transformation
Head of Digital · RIOgaleão
2017
Led Spotter Days · best-rated aviation-community engagement program
Sr Digital Analyst · RIOgaleão
2016
Public commendation · Michael Payne (former IOC & F1 Group Marketing)
ESPM-RJ · Marketing & Business Management (2014 → 2016)
Trainee · Odebrecht TransPort (Jovem Investidor)
2015
Co-created RIOgaleão's design system · R$20B airport ecosystem
Olympic airport wayfinding for Rio 2016
2014
Branded Rede ACV for Braskem · Brazil's first lifecycle assessment network
Delivered 80+ events for Braskem · Americas' largest petrochemical
Braskem's 2014 FIFA World Cup activations in Rio
Branding Analyst · RIOgaleão
Marketing Analyst · Braskem
2012
Comms infrastructure for 40k+ team members · offices, sites & renewable plants
Marketing & Comms · Odebrecht
2011
UX of Brazil's first social-network learning platform (Izzui)
UX Designer · Affero
2010
UI Designer · Sirius Interativa
2009
B.A. Industrial Design completed · PUC-Rio
2005 → 2008 // formative years
Co-produced Festa W · iconic late-2000s Rio party series that originated Comuna, a gastro-cultural endeavour in Botafogo, Rio de Janeiro
B.A. Industrial Design started · PUC-Rio (2005)
2003 // origin
Advanced English · BRASAS (1999 → 2003)
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